How Artemis AI collects, uses, and protects your data
Artemis AI ("we", "us", "our") is a social media intelligence platform operated by Artemis AI Limited, a company registered in England and Wales (company number 16941767). Our platform analyses Facebook Page data to deliver AI-powered insights including virality predictions, crisis detection, audience segmentation, and content recommendations.
This Privacy Policy explains how we collect, use, store, share, and protect information when you use our website (artemisai.co.uk), connect your Facebook Pages to our platform, or interact with our services.
By using Artemis AI, you agree to the practices described in this policy. If you do not agree, please do not use our services.
Artemis AI Limited is the data controller for personal data processed through Artemis AI. For any privacy-related enquiries, you can contact us at:
For data collected through Facebook Page Insights, Artemis AI Limited and Meta Platforms Ireland Limited act as joint controllers under GDPR Article 26. Meta assumes primary responsibility for processing Insights data. Our obligations as a joint controller are set out in Meta's Page Controller Addendum.
We collect different types of data depending on how you interact with our platform:
| Data Type | Examples | Purpose |
|---|---|---|
| Account information | Name, email address, company name | Account creation and communication |
| Contact form submissions | Name, email, message content | Responding to enquiries |
| Connect guide progress | Your email, the name or username you send us, which steps you have done and your connection status | Showing your live status and letting you continue on any device |
| Login credentials | Username, password | Authentication and account security |
When you connect your Facebook Page(s) to Artemis AI, we access data through the Meta Graph API using permissions you explicitly grant. We collect:
| Data Type | Source | Purpose |
|---|---|---|
| Page information | Page name, category, follower count, profile picture | Platform identification and analytics context |
| Page posts | Post text, media URLs, post type, timestamps | Content analysis, NLP labelling, virality prediction |
| Post engagement metrics | Likes, comments, shares, reactions, reach, impressions | ML feature extraction and performance analytics |
| Comments | Comment text, timestamps and reaction counts. We don't collect who wrote a comment (no names, IDs or usernames), and names tagged in a comment are replaced with "user" when we collect it. | Sentiment, topics, questions, toxicity and crisis alerts |
| Reactions breakdown | Like, Love, Wow, Haha, Sad, Angry counts | Emotional analysis and audience insight |
| Page Insights | Daily reach, impressions, demographics (age, gender, location — aggregated) | Audience segmentation and performance reporting |
| Page access tokens | OAuth tokens for authenticated API access | Maintaining data connection (stored encrypted) |
Important: We do not access private messages, friend lists, personal timelines, or any data from Facebook users who are not administrators of connected Pages. We only access publicly available Page data and data that Page administrators explicitly authorise us to access.
| Data Type | Examples | Purpose |
|---|---|---|
| Usage data | Pages visited, features used, timestamps | Service improvement and debugging |
| Device information | Browser type, operating system, screen resolution | Optimising user experience |
| IP address | Anonymised after collection | Security, fraud prevention, approximate geolocation |
| Cookies | Session cookies, preference cookies | Authentication and remembering preferences |
When you message Artemis AI on WhatsApp, we receive your WhatsApp phone number, your WhatsApp profile name, and the content of your messages, including any photos, voice notes or documents you send. We use them to reply to you, to help you connect your Facebook Page or Instagram account, and to keep a record of our support conversation. Our team reads and answers these messages in a secure internal inbox that only authorised staff can access. Some routine messages are answered automatically, for example confirming that a connection key works.
If you send us a connection key or a one-time Instagram code, we use it only to connect your account. It is not kept with the conversation, and if it has not been used it is deleted within 24 hours. We never ask for your Facebook or Instagram password.
We will only message you on WhatsApp about your enquiry or your connection. We do not send marketing messages on WhatsApp.
Discover helps businesses find other Pages to work with. It is off until you turn it on, and you can turn it off at any time.
Turning Discover off removes your Page from suggestions straight away and deletes your area.
When you agree to or withdraw AI processing, we keep a record of what you agreed to, which wording version, when and from where. This proves your choice and is kept while your account exists.
We use the data we collect for the following purposes:
We do not: Sell your personal data or your Page data to any third party. We do not use your data for advertising purposes. We do not share your data with advertisers. We do not use your data to build profiles about individuals who interact with your Page.
Under the UK GDPR and EU GDPR, we process personal data on the following legal bases:
| Legal Basis | Applies To |
|---|---|
| Consent (Article 6(1)(a)) | Connecting your Facebook Page to our platform; granting API permissions; receiving marketing communications |
| Contract (Article 6(1)(b)) | Processing data necessary to deliver the Artemis AI service you signed up for |
| Legitimate Interest (Article 6(1)(f)) | Improving our service, ensuring security, preventing fraud, aggregated analytics |
| Legal Obligation (Article 6(1)(c)) | Complying with UK/EU data protection laws and regulatory requirements |
You may withdraw consent at any time by disconnecting your Facebook Page from our platform or contacting us at privacy@artemisai.co.uk.
We share data only in the following limited circumstances:
We use the following third-party services to operate our platform. Each processes data only on our behalf and under our instructions:
| Provider | Purpose | Data Shared |
|---|---|---|
| Amazon Web Services (AWS) | Cloud hosting, data storage (Redshift, S3), ML inference (SageMaker) | All platform data (encrypted at rest and in transit) |
| Meta Platforms (Facebook) | Graph API for Page data access | API tokens, data requests |
| Meta Platforms (WhatsApp Business Platform) | Delivering WhatsApp messages between you and us | Your phone number, profile name and message content |
| Netlify | Website hosting and the services behind our WhatsApp inbox | Website access logs; WhatsApp messages as they pass through |
| Google Analytics | Website usage analytics | Anonymised browsing data |
| Expo, Google Firebase Cloud Messaging and Apple Push Notification service | Delivering app notifications | Your device's push token and the notification text only |
We may disclose your data if required to do so by law, regulation, or valid legal process (such as a court order or regulatory request).
In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you of any such change.
We do not sell, rent, or trade your personal data to any third party for marketing or any other purpose.
We take data security seriously and implement the following measures:
If you think you have found a security problem in ArtemisAI, please email security@artemisai.co.uk with what you found and how to see it. Please do not access other people’s data, change it, or disrupt the service while checking. We will reply to every report. Our contact details for this are also published in /.well-known/security.txt.
Your data is stored in AWS data centres in the EU (eu-west-1, Ireland) or UK (eu-west-2, London). Data is not transferred outside the EEA/UK unless required by a third-party provider with appropriate safeguards (Standard Contractual Clauses or adequacy decisions).
We retain your data for as long as necessary to provide our services:
| Data Type | Retention Period |
|---|---|
| Account data | Duration of your account + 30 days after deletion |
| Facebook Page data | Duration of connection + 90 days after disconnection |
| ML model outputs (labels, predictions) | Duration of your account |
| Media files (images/videos) | Duration of connection + 30 days after disconnection |
| Usage logs | 12 months (rolling) |
| Contact form submissions | 24 months |
| Connect guide progress | 12 months after your last activity |
| WhatsApp conversations | 24 months after your last message, or sooner if you ask us to delete them |
When you disconnect a Facebook Page or delete your account, we delete all associated data within the retention periods above. You may also request immediate deletion by contacting us.
Under the UK GDPR, EU GDPR, and other applicable data protection laws, you have the following rights:
To exercise any of these rights, contact us at privacy@artemisai.co.uk. We will respond within 30 days.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or your local supervisory authority.
Artemis AI accesses Facebook data through the Meta Graph API in compliance with Meta's Platform Terms and Developer Policies (effective February 2025). Specifically:
If you wish to have all data obtained from Facebook deleted, you can:
We will delete all Facebook-sourced data within 30 days of your request and confirm deletion via email.
Our website uses the following cookies:
| Cookie | Type | Purpose | Duration |
|---|---|---|---|
| Session cookie | Essential | Maintains your login session | Session |
| Preference cookie | Functional | Remembers your display preferences | 30 days |
| Google Analytics (_ga, _gid) | Analytics | Anonymous usage statistics | Up to 2 years |
You can control cookies through your browser settings. Disabling essential cookies may prevent you from using certain features of our platform.
Artemis AI is a business-to-business platform not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child under 18, we will delete it promptly.
Your data is primarily stored within the UK and EU. Where data is transferred outside these regions (for example, to AWS US regions for backup), we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the UK ICO and European Commission, or transfers to countries with an adequacy decision.
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this page and, where appropriate, notifying you by email.
We encourage you to review this policy periodically. Your continued use of Artemis AI after changes are posted constitutes your acceptance of the updated policy.
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
For Meta-specific data enquiries, you may also contact Meta Platforms Ireland Limited at their Data Protection Contact Form.