Design Planning Hub

Two types: External (notifications, emails, ads) and Internal (emotions, boredom, anxiety). The goal is to move users from external to internal triggers — they open the app because they feel something, not because they were pushed.

Push: "Your 6PM post just hit 3× average reach — Art-E called it."
Internal: Page manager's morning anxiety — "Did last night's post do well?" — should be answered the moment they open the app.

B.J. Fogg's formula: Motivation + Ability = Action. Reduce friction until the action requires less effort than not doing it. Any unnecessary step is an opportunity for users to abandon.

Home screen must answer "how did my posts do?" in zero clicks. Activity Feed is the first screen. Art-E insight strip is above the fold. No tab switching to find the core number.

Three reward types: Tribe (social — feeling connected), Hunt (information — finding something valuable), Self (mastery — completing, achieving). Variability is key — the reward must not always be the same.

Tribe: which collaborator page just matched your audience. Hunt: this week's top-performing time slot. Self: Art-E score trending up 8% since last week.

Users put in data, time, effort, or social capital. This stored value makes the next trigger more likely. The more invested, the harder to leave. Examples: curating a playlist, building a social graph, training a recommender.

Training Art-E (thumbs up/down), connecting collaborator pages, setting alert thresholds — each makes the product more personalised. Show users: "Adding this page will improve your reach predictions by 14%."